The showroom is where you should really play hardball. Hard sell every detail as if it were to save a life. These aren’t your average customers that walk into your shop these are the fashion buyers, wholesalers who are trusting you and your brand. Deliver stories for all the clothes in the clothing collection, tales that can be passed on from customer to customer, you have to make a memory stick! Two questions are running through your audiences minds. “Why should we buy from you? Why and how will your material sell?” The goal is to sell longevity between you and the, by pitching the quantity of high end material. This way buyers know that if they run out of stock you have more and more options to deliver. Selling a lifestyle, personality, details down to the stich of the fabric will assure everyone that they have merchandise that is in demand and they can make profit from it. Speak intelligently and relate clothing to each wholesaler’s customers as best as you can. You can’t be in Alaska pitching how wonderful the breeze will feel in a lavish skirt. Speak fast, yet pronounce your words clearly, and emphasis key words you want them to remember when they walk away. This is how you show what you and the boutique you stand for in the showroom.
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