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Copywriter

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Copywriter

Money is the leading cause of stress in America – impacting people’s health, relationships, sleep, and more, and ****** has the ability to do something about it. We make a real impact in people’s lives every day through our proven process: one-on-one unbiased financial coaching + educational resources + technology solutions = 90% increase in financial well-being. We are a team of passionate people, empowering people to take charge of their financial future.

We are looking for a creative communicator who can help us tell our story as a full-time, in-house copywriter. Our services are available to millions of individuals, but more people need to know they have access to our amazing professionals and resources. As a member of our creative team, the copywriter will help write clear, compelling copy for various mediums that will inform and engage target audiences, including our current member base as well as prospective customers. The copywriter will also help to develop the MSA voice and brand and will support other creative professionals in the development of marketing materials and campaigns, effectively communicating our brand, product and offerings.

OBJECTIVES OF THIS ROLE
• Write fresh, clear copy with a distinct voice that connects with target audiences and drives desired action
• Assist in the development, maintenance and execution of MSA’s voice and tone across all channels and copy
• Continually raise the bar on creativity
• Thrive in fast-paced environment with high-volume workload with often short turnaround times
• Interpret copywriting briefs to understand project and campaign requirements. Projects vary widely and may include newsletters, sales collateral, product launch materials, case studies, white papers, website and app messaging and more
• Collaborate with designers and other professionals in Product, Sales, Technology and Marketing on member communications and external marketing materials and campaigns from concept development to delivery of final product
• Research and thoroughly understand varied target audiences
• Revise, edit and proofread copy as needed
• Use SEO principles to maximize copy’s reach

SKILLS AND QUALIFICATIONS
Qualifications
• BA/BS in English, Marketing, journalism or other related field from an accredited college
• Minimum 5 years of experience as copywriter or related role working in member communications and/or external marketing communications

Skills
• Communicates effectively, both verbally and in writing
• Willingness to learn; coachable
• Ability to learn new concepts and material quickly
• Able to translate technical financial concepts into plain, accessible language
• Approaches work, relationships and change with positivity
• Independent self-starter, great work ethic
• Uses time efficiently to produce high quality work product
• Prioritizes diverse workload to meet objectives and seeks input as needed
• Works with teams and asks the right questions to deliver timely collateral
• Experience with SEO
• Proficiency in Microsoft Office (Excel, Word, PPT), Google Business Suite (Gmail)

OUR MISSION AND CORE VALUES
Every employee at MSA plays a part in fulfilling our mission. Our mission statement is as follows:

We exist to equip and empower people to take charge of their financial future. We are passionate about eradicating financial stress, one member at a time.

Every MSA employee is expected to embrace and exemplify our core values which are:
• Integrity. We are honest, trustworthy, and consistently do the right thing – even when no-one is looking.
• Compassion. We encourage and support others with empathy and grace and without judgment.
• Impact. We are passionate about working together to make a meaningful difference in people’s lives.
• Optimism. We engage with hope to create a better future.
• Growth. We inspire personal growth and pursue continuous improvement.

BENEFITS AND HOURS
• Salary: Competitive salary based on experience
• Location: Onsite preferred. Remote options available
• Job Type: Full time, salary exempt
• Weekly schedule: Monday-Friday, 8 hours daily
• Benefits:
o Medical, dental and vision coverage for employee and dependents
o Free access to top tier financial wellness program
o 401K plan with company match
o Paid leave, wellness program, advancement opportunities, and more!