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Manager of Research & Data Analytics

Company
******
Email
******
Position
Full Time
Experience
3-5 Mid Level
Category
Marketing
Date Posted
Mon 01 Mar
Location
Salt Lake City, Utah
Post ID
497233
Benefits
DOE
About Company
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Bonneville International is an integrated media company, providing advertising and digital marketing solutions across 22 radio stations in Seattle, Phoenix, Denver, San Francisco, Sacramento and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake. Bonneville has been a leader in broadcasting and advertising for over 50 years. Our purpose is to build up, connect, inform and celebrate communities and families across our markets. We're proud of our history, and we want talented people to join us as we continue to grow!

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POSITION PURPOSE:

We are looking for a Manager of Research & Analytics to contribute to the advancement of Bonneville’s go-to-market revenue strategy. This initiative has senior executive sponsorship and influences strategic decisions regarding how to improve the analytics capabilities, satisfaction and loyalty of Bonneville and our clients. This position will be responsible for analyzing data from multiple platforms and tools to build out quantitative and qualitative insights about customer segments, their behavior and determining look alike customers that can be targeted to increase business. We are looking for a collaborative, skilled researcher and data storyteller who can build the capabilities and lead this key area of growth for the company.

ESSENTIAL FUNCTIONS & KEY RESPONSIBILITIES:

Build insights from 1st-Party and 3rd-Party sources to communicate our value proposition to advertising partners Work with multiple data sets and segmentation tools to build insights for the Bonneville’s sales teams and clients Support ad hoc research needs of the Sales and Digital teams Collaborate with other Analysts to provide essential reports that keep teams informed and provide strategic position Create and deliver polished visuals (dashboards, presentations, etc.) with client metrics, look alike customers, and thoughtful research stories for the Sales, Digital and Executive teams Provide strategic direction, insight and guidance relative to the systems and analytical tools that maintain best practice and stay on top of industry trends Actively research and participate with leadership in identifying, modeling and implementing new business opportunities Provide insight and leadership in the architecture of data structures and systems integrations. Build and automate BI reports and dashboards that allow the management team and our clients to get a clear snapshot of opportunities

REQUIRED KNOWLEDGE, SKILLS, & ABILITIES:

Bachelor's degree in Data Analysis, Research, Statistics, Digital Marketing, Finance/Accounting or other quantitative degree. (Masters level degree preferred)
5+ years of related research experience using research data to help drive business decisions, preferably in digital marketing and/or digital media
2+ years of experience in Media or Advertising
Demonstrated strong analytical skills with ability to analyze multiple data sets and understand interrelationships
Strong knowledge of market research principles and practices with demonstrated capabilities in both qualitative and quantitative research
Strong proficiency with analytics technologies – ideally Domo, Excel, SQL, (GDS) Google Data Studio, Tableau, Claritas, Nielsen/Scarborough or other research/data tools
Demonstrated excellent leadership, facilitation, and communication skills
Demonstrated ability to be flexible and adaptable to change
Proven ability to handle stress, multi-task and meet multiple deadlines

PHYSICAL DEMANDS:

Receive, process, and maintain information through oral and/or written communication effectively.
Substantial physical movements (motions) of the wrists, hands, and/or fingers.
Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination
Lift, move, and carry up to 20 pounds on occasion

Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.


For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://admin.sourcingpro.io/apply/15510/442775/
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