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Associate Manager, Marketing Strategy - Old Navy
1-3 Junior Level
Wed 16 Aug
San Francisco, California
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The Associate Manager, Marketing Strategy is part of the ****** Marketing team.
Marketing strategist responsible for strategic analysis, marketing plan support and strategy execution
Leads seasonal hindsighting (store/site traffic, sales, etc.) and competitive analysis
Partners with Finance team on seasonal benchmarking and ROI measurement
Partners with Analytics team on media forecasting and optimization
Supports in the development of annual and seasonal marketing plans, as well as category- or division-specific marketing plans
Responsible for helping the department turn customer insights into action
Support the development, execution and share-out of consumer insights
Play a key role in audience segmentation, helping deliver more focused insights around target segments
Support customer initiatives and the tactical execution of customer strategies (acquisition, retention)
Performs ad hoc analyses that identify strategic opportunities for the brand utilizing data analysis, secondary research and competitive learnings
Regularly presents strategic updates and insights and the department as well as cross-functional partners
550 TERRY FRANCOIS BLVD.
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